Effective Date: 1st July 2025

1. Introduction

BeSpoke AI Stylist Private Limited (“BeSpoke”, “we”, “our”, or “us”) values your privacy and is committed to protecting your personal data. This Privacy Policy describes how we collect, use, share, and safeguard your personal information when you use our mobile application, website, and related services (collectively, the “Platform”).

By using our Platform, you consent to the practices described in this Privacy Policy.

2. Data We Collect

a) Personal Data

We may collect the following types of personal information:

• Name, email address, and phone number

• Age, gender, and location (for personalization)

• Photos or images uploaded for styling or virtual try-on features

• Device ID, IP address, and browser/device type

• Payment and billing information (Note: Full card details are not stored; transactions are handled by secure, PCI-DSS compliant payment gateways)

b) Usage Data

• User interaction data (e.g., app preferences, selections, and behavior)

• Session data and logs

• AI input prompts (e.g., style or wardrobe queries)

c) AI Training Data

We do not use your personal data to train our AI models unless you provide explicit, opt-in consent. Where applicable, consent will be sought via clear in-app prompts or settings.

3. How We Use Your Data

We use your data to:

• Deliver personalized AI-based styling recommendations

• Enable styling previews and virtual try-ons

• Process transactions and manage your subscription

• Improve app functionality, design, and AI performance

• Communicate important service updates or promotional content (only if you've opted in)

• Detect fraud, ensure security, and meet compliance requirements

4. Legal Basis for Processing (GDPR)

We rely on the following lawful bases to process your personal data:

• Consent: For marketing, promotional offers, or AI training participation

• Contractual Necessity: To provide services and features you request

• Legal Obligations: Compliance with tax, legal, and regulatory requirements

• Legitimate Interests: To improve user experience and prevent abuse or fraud

5. Data Sharing & Disclosure

We may share your data with trusted third parties as follows:

• AI Technology Partners: OpenAI and similar providers for delivering personalized styling recommendations.

• Payment Processors: Razorpay, Stripe, Apple App Store (iOS), and Google Play Store (Android) for secure payment processing.

• Cloud Hosting & Infrastructure Services: Amazon Web Services (AWS) and Firebase for app infrastructure and data storage.

• Push Notification Services: Firebase Cloud Messaging for sending Android push notifications.

• Analytics Providers: Google Analytics and other analytics tools to understand usage trends and improve the Platform.

• Legal & Regulatory Authorities: When required under applicable laws or in connection with legal proceedings.

We do not sell your personal data to third parties under any circumstances.

6. International Transfers

Your information may be transferred to and processed in countries outside India, including those that may not have equivalent data protection laws. Where required, we implement Standard Contractual Clauses (SCCs) or other lawful safeguards in compliance with the General Data Protection Regulation (GDPR) and relevant Indian law.

7. Data Retention

We retain your data:

• As long as your account remains active

• As required to meet legal, regulatory, or contractual obligations

• Until you request deletion (subject to legal exceptions)

8. Your Rights

Subject to applicable laws, you have the right to:

• Access the personal data we hold about you

• Correct inaccurate or incomplete data

• Request deletion of your data ("right to be forgotten")

• Withdraw your consent at any time

• Restrict or object to data processing in certain circumstances

• Request data portability in a structured, commonly used format

• Lodge a complaint with a data protection authority

To exercise these rights, contact us at: legal@bespokeaistylist.com

9. Children’s Privacy

Our Platform is not intended for children under the age of 13, or the minimum age required in your jurisdiction. We do not knowingly collect personal information from minors. If you believe a child has provided us with personal data, please contact us to delete the information.

10. Cookies & Tracking Technologies

We use cookies and similar technologies to:

• Authenticate users

• Analyze traffic and usage trends

• Remember preferences

• Improve overall performance

For more details, please refer to our separate Cookie Policy.

11. Security Measures

We implement industry-standard security measures to protect your data, including:

• Data encryption in transit and at rest

• Access controls to limit data access to authorized personnel only

• Secure APIs and regular security audits

• Anonymization and pseudonymization where appropriate

Despite our efforts, no method of transmission over the internet is 100% secure. We encourage you to use strong passwords and avoid sharing account access.

12. Data Safety

We are committed to ensuring the safety and integrity of your personal data through the following safeguards:

• Transparency: We clearly explain how data is used and obtain consent where needed

• Minimized Collection: We collect only data necessary for the functioning and improvement of our services

• Third-Party Compliance: We work only with third-party service providers who comply with security and data protection standards

• Regular Reviews: We regularly review data flows, retention policies, and access privileges

• User Control: You have access to data management tools through your account or upon request

13. Grievance Officer (As per Indian IT Rules, 2021)

Name: Piyush Chand
Email: piyush.chand@bespokeaistylist.com
Address: Same as the Registered Office listed below
Phone: +91-9063051857

We aim to respond to all complaints or inquiries within 15 business days, in compliance with the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021.

14. Governing Law

This Privacy Policy is governed by the laws of India. Any disputes arising under this Policy shall be subject to the exclusive jurisdiction of the courts located in Hyderabad, Telangana.

15. Updates to This Policy

We may revise this Privacy Policy from time to time. Any material changes will be communicated through email or in-app notifications. You are advised to review this Policy periodically for any updates.

16. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact:

Data Protection Officer
Email: legal@bespokeaistylist.com

Company Details
BeSpoke AI Stylist Private Limited
Flat No. E-11, 4th Floor, Jasmine Block, NSK Platina,
Miyapur, Hyderabad, 500049, Telangana, India
Email: legal@bespokeaistylist.com